The Black Box Coverage Zone is the geographic area that the Black Box impacts on a daily basis. Over the course of one week, almost everyone that lives, works, or plays in the coverage zone will see the Black Box several times in the course of their daily activities. Coverage zones extend approximately 2.5 miles from any point on the route.
Route
The Route is the actual path the vehicle travels 10 to 12 times in a typical day. The route is based on a combination of DOT traffic statistics, and local knowledge of busy commercial corridors. The routes are designed to deliver the most impressions possible within their coverage zones.
As your ad reappears every 16 seconds in our rotation cycle, many people will see it multiple times during one encounter.
Basic Wrap
A Basic Wrap is a Black Box that carries advertising for the same advertiser on all four sides. Depending on the application, signs can be set to rotate, or set to stay fixed, making the Black Box a single branded message delivery vehicle.
Total Wrap
A Total Wrap has all 12 Ad Panels on the Black Box dedicated to a single advertiser.
The ideal application for a total wrap would be an advertiser that has multiple, distinct lines of products or services like a tel-com company, or one that has several different messages to get accross, from promoting their services, to letting people know they are hiring. Any advertiser that goes with a total wrap also has 100% control on where the Black Box will be seen.
